What Is the Approach to Developing a Content-Marketing Strategy? And How Dove’s “Cost of Beauty” Campaign Shows It Works
July 22, 2025
Every minute, TikTok users swipe through 167 million clips, LinkedIn members share 8,000 posts, and Spotify releases 120 hours of new podcasts. In a feed this crowded, “just publish more” is no longer a plan—it’s a gamble. A documented content-marketing strategy is your rigging in the storm: it aligns stories
